We at Body Graphics appreciate your interest
in temporary tattooing. It has come a long way since the lick
and stick era of the past. Today's temporary tattoos use high
quality graphic art and apply perfectly every time. After almost
a decade of experience we feel we can offer you the very best
supplies and service to meet any needs that you might have in
all areas of this interesting and extremely lucrative business.
Body Graphics has developed versatile franchise systems that
are customizable for both the retail and the parlour type markets.
We use interchangeable display sheets that can be displayed
in a Body Graphics hand made wooden display binder for retail
convenience or set up for viewing using your own creative
style in a parlour situation. No matter what clientele or demographic
your business is aiming toward, our substitutable sheets let
you hit your target dead on.
As a new franchisee your company (especially
companies pursuing the parlour market) will benefit from your
creativity and imagination as well as following some hints and
strategies we've picked up along the way.
The following lists are some hints, strategies, and guidelines
we recommend you try or consider with your operation. We understand
that every situation is unique and hope that the path you take
is enjoyable and successful one:
1. Professionalism and Integrity.
- Take pride in the fact that you are providing
the highest quality merchandise in your field.
- Always be friendly and polite to your customers.
- Keep your work space neat and clean during
and after you do business.
- Dress appropriately for the situation.
- Outdoor Concerts
- Street Bazaars
- Flea Markets
- Night Clubs
3. Set Up
- Make sure that your set up has the best
location for visibility.
- Keep your display flash well lit, without
ruining the ambience of your application area.
- Arrange your display flash so that they
are neat and symmetrical.
- If using more than one set of display flash,
make sure that they are arranged in identical order
to avoid confusion.
- If display flash are on a wall, keep "male"
type tattoos higher, and "female" type tattoos lower. (Guys
are usually taller).
- Easy access to your area is important.
- Never corral your customers into an area
they feel threatened entering.
- Araised set up area is often a good idea.
- The area should have enough room to let
the people feel comfortable and relaxed to look at your tattoos.
- I cannot stress enough how important it
is to keep a fun positive "party" type atmosphere at all times.
(It is contagious).
- Lighting candles creates a mysterious, laid
back ambience in some situations.
- Keep things not related to tattooing away
from your work area. e.g.: ash trays, empty glasses.
- It can be helpful to have two tables in
your work area; this allows you to keep more organized.
Keep your tattoos away from any water or drinks.
- Always keep a garbage container available
for your napkins and other waste.
- Having fun and being pleasant to your customers
will have an extremely positive effect on your operation and
increase repeat business.
- Usually females make up a larger percentage
of your customers, but they buy less expensive tattoos. Deal
with this information in your marketing strategies.
- Tattoos have different significance to each
wearer. To some it's cool, to some trendy, to some self expressive,
so some a test for a real tattoo and to others just something
crazy to do. Remember to think of these things when answering
- Applying a tattoo on someone can create
a degree of intimacy, so use discretion.
- The customer is always right, but you are
the expert, so don't hesitate in taking charge.
- Your application instructions give a good
general description of application technique, but you will
find as you get more experienced, that you pick up lots of
little tricks that will make you a temporary tattoo application
pro. (Wow, what a claim to fame).
- The less hair that the tattoo is applied
onto, the better it will adhere. Using a razor
will sometimes be appropriate.
- Shaved skin will increase the longevity
of the tattoo.
- It is extremely important to apply a tattoo
to skin when the body is in a relaxed position. e.g.: don't
apply to flexed biceps
- Most tattoos look best when facing towards
the centre of the body. e.g.: The profile of a head should
look inwards, not backwards
- Long thin tattoos look better on long thin
body parts. e.g.: Daggers on arms and forearms
- Rounded tattoos look better on more rounded
parts. e.g.: Peace signs on the back of your hands
- Curved tattoos look better on curves. e.g.:
Roses on breasts
- Darker tattoos look better on lighter skin.
- Brighter tattoos look best on darker skin.
- Learn all the order numbers for your designs.
It really helps your organization.
- Keep well stocked. It's just one less thing
to worry about.
- Do not wait until you are all out before
reordering. Learn to anticipate.
- Wearing tattoos is a great way to promote
and show off the quality.
- A good sign is one of the most important
parts of your operation. You may want to have more than one
different size and style available for different venues. The
sign that you use should be bright and colourful and be as
large and visible as possible.
- Airbrushed signs with grommets are one recommended
- You may want to choose a theme for your
operation. e.g.: Oriental or pirates
- Don't be afraid to hire staff and expand.
- At certain venues coupons can be very effective,
but remember, don't leave too many around, it devalues them.
Being part of
the temporary tattoo industry can not only be a very lucrative
investment, but it may also prove to be one of the most interesting
and fun jobs you will ever have. So if you think you might
have what it takes, we strongly urge you to give it your best
shot and we promise you that we will do all that is in our power
to help you succeed.