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We at Body Graphics appreciate your interests in temporary
tattooing. It has come a long way since the lick and stick era of the
past. Today's temporary tattoos use high quality graphic art and apply
perfectly every time. After almost a decade of experience we feel we
can offer you the very best supplies and service to meet any needs that
you might have in all areas of this interesting and extremely lucrative
business. Body Graphics has developed versatile franchise systems that
are customizable for both the retail and the parlour type markets. We
use interchangeable display sheets that can be displayed in a Body Graphics
hand made wooden display binder for retail convenience or set up for
viewing using your own creative style in a parlour situation.
No matter what clientele or demographic your business is aiming toward,
our substitutable sheets let you hit your target dead on.
As a new franchisee your company (especially
companies pursuing the parlour market) will benefit from your creativity
and imagination as well as following some hints and strategies we've
picked up along the way.
The following lists are some hints, strategies,
and guidelines we recommend you try or consider with your operation.
We understand that every situation is unique and hope that the path
you take is enjoyable and successful one:
1. Professionalism and Integrity.
- Take pride in the fact that you are providing the
highest quality merchandise in your field.
- Always be friendly and polite to your customers.
- Keep your work space neat and clean during and after
you do business.
- Dress appropriately for the situation.
2. Venues
- Fairs
- Carnivals
- Outdoor Concerts
- Festivals
- Street Bazaars
- Flea Markets
- Resorts
- Night Clubs
- Beaches
- Malls
3. Set Up
- Make sure that your set up has the best location
for visibility.
- Keep your display flash well lit, without ruining
the ambience of your application area.
- Arrange your display flash so that they are neat
and symmetrical.
- If using more than one set of display flash, make
sure that they are arranged in identical order to avoid confusion.
- If display flash are on a wall, keep "male" type
tattoos higher, and "female" type tattoos lower. (Guys are usually
taller).
- Easy access to your area is important.
- Never corral your customers into an area they feel
threatened entering.
- a raised set up area is often a good idea.
- The area should have enough room to let the people
feel comfortable and relaxed to look at your tattoos.
- I cannot stress enough how important it is to keep
a fun positive "party" type atmosphere at all times. (It is contagious).
- Lighting candles creates a mysterious, laid back
ambience in some situations.
- Keep things not related to tattooing away from your
work area. e.g.: ash trays, empty glasses.
- It can be helpful to have two tables in your work
area, this allows you to keep more organized. Keep your tattoos
away from any water or drinks.
- Always keep a garbage container available for your
napkins and other waste.
4. Customers
- Having fun and being pleasant to your customers
will have an extremely positive effect on your operation and increase
repeat business.
- Usually females make up a larger percentage of your
customers, but they buy less expensive tattoos. Deal with this information
in your marketing strategies.
- Tattoos have different significance to each wearer.
To some it's cool, to some trendy, to some self expressive, so some
a test for a real tattoo and to others just something crazy to do.
Remember to think of these things when answering questions.
- Applying a tattoo on someone can create a degree
of intimacy, so use discretion.
- The customer is always right, but you are the expert,
so don't hesitate in taking charge.
5. Application
- Your application instructions give a good general
description of application technique, but you will find as you get
more experienced, that you pick up lots of little tricks that will
make you a temporary tattoo application pro. (Wow, what a claim to
fame).
- The less hair that the tattoo is applied onto,
the better it will adhere. Using a razor, will sometimes be
appropriate.
- Shaved skin will increase the longevity of the tattoo.
- It is extremely important to apply a tattoo to skin
when the body is in a relaxed position. e.g.: don't apply to flexed
biceps
- Most tattoos look best when facing towards the centre
of the body. e.g.: The profile of a head should look inwards, not
backwards
- Long thin tattoos look better on long thin body
parts. e.g.: Daggers on arms and forearms
- Rounded tattoos look better on more rounded parts.
e.g.: Peace signs on the back of your hands
- Curved tattoos look better on curves. e.g.: Roses
on breasts
- Darker tattoos look better on lighter skin.
- Brighter tattoos look best on darker skin.
6. Operation
- Learn all the order numbers for your designs. It
really helps your organization.
- Keep well stocked. It's just one less thing to worry
about.
- Do not wait until you are all out before reordering.
Learn to anticipate.
- Wearing tattoos is a great way to promote and show
off the quality.
- A good sign is one of the most important parts of
your operation. You may want to have more than one different size
and style available for different venues. The sign that you use should
be bright and colourful and be as large and visible as possible.
- Airbrushed signs with grommets are one recommended
choice.
- You may want to choose a theme for your operation.
e.g.: Oriental or pirates
- Don't be afraid to hire staff and expand.
- At certain venues coupons can be very effective,
but remember, don't leave too many around, it devalues them.
Being part of the temporary
tattoo industry can not only be a very lucrative investment, but it
may also prove to be one of the most interesting and fun jobs you will
ever have. So if you think you might have what it takes, we strongly
urge you to give it your best shot and we promise you that we will do
all that is in our power to help you succeed.
Sincerely,
Todd Kelly
President
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